Over the past few weeks, we were bombarded by a new Optus ad on TV – you know the one, two girlfriends talking on a phone and one of them complains “she is trying to send a photo, but her internet is too slow” and the other one responds “You have buffering issues, but I don’t, I have a 300 Gb plan with Optus”.
Without going into the details of the actual plan, I wonder how much the advertising agency understands what the commercial is about, who in Optus signed off on it, and how stupid do they think the average person is?
The thing is, both women in the ad can be on a “massive 300 Gb” plans, but one of them could be on ADSL1, or Satellite, or even a Dial-up, and the other one on ADSL 2+ or Optus via NBN. Comparing the speed of your internet connection with a download allowance is a typical case of comparing apples and oranges.
To finish it off, I would like to say that I am not a whinger, but…. if you are trying to sell a product, or a service, treat your customers with respect, don’t assume that you have to “dumb down” the advertising in order for it to be understood. Give us some credit.
The author of this post is a customer, shareholder and employee of Telstra.
The views expressed here are the author’s only and do not represent views of Telstra in any way, shape or form.