For me, TV is an endless source of entertainment, amusement, frustration and, surprise, surprise – material for my blog.
The latest “light bulb” idea comes after watching an Old El Paso ad, the one advertising Mexican Rice Kits. Apparently, Mexicans are a backwards people, complete baboons, who just recently discovered what to do with forks.
It got me thinking: do we really need this kind of racist advertising to push a product? And what other ads are out there, playing on our feelings of superiority towards other races?
I found quite a few examples of what can be construed as racist advertising. One of the oldest ones is a Jell-O ad from the 60’s, implying that if it wasn’t for the Western Civilization, Japanese still wouldn’t know what a spoon is. Another one is a South Oak Dodge ad – again having a go at Japanese. All those imported cars must be really pissing that guy off. Not to be outdone, the Japanese advertising for the Play Station Portable White is pushing the limits of advertising. Italians contribute to the list with the ad for Coloreria Italiana. Closer to home, KFC had to pull down its ad depicting a white Aussie cricket fan, offering fried chicken to West Indies supporters. What’s interesting here, is that this ad was deemed racist over in America, but in Australia we just laughed it off as an example of Australian humour. To be honest, I don’t get what the problem is – the guy is sharing his food with his mates…we’re all mates, aren’t we?
And what about the infamous Australia Day ad from an Aussie icon Dick Smith? I mean, seriously, who doesn’t like some dick?
Just to finish it off, here is an ad from Volkswagen, promoting its new model VW Polo. In this commercial German car maker is stereotyping Muslims as terrorists. It’s actually funny coming from Volkswagen, the company with really close ties with Nazis and Hitler.
I’m sure there are plenty more of these ads out there. Some are actually racist, some borderline so, and some are just labelled as racist by bigots or people with no sense of humour.
I am not a whinger, but it is a Politically Correct world we live in, where making fun of other people’s race or religion is frowned upon. Unless you are an Aussie, of course. In Australia, we are allowed, no – expected, to take a piss out of everyone. Anything less would be un-Australian.
As for everyone else – avoid the dangers of being labelled a racist and stick to the good old axiom that “sex sells” and play it safe.