I got my Crystal Ball out, and here are my 6 predictions for 2015

2015 is here, and looks like we are stuck with it for the foreseeable future. Some people like to look back and reminisce, but I prefer to look forward and get ready for what lies ahead.
So what is ahead? I don’t have a crystal ball, and I’m not particularly good at reading tea leaves – some people might say that I’m not particularly good at anything, but I think these people are just mean.
So I’ll have a go at coming up with the list of 6 predictions for the new year, and in a last blog of 2015 I’ll try see how many of my predictions were right.

unemployment

Unemployment to go up in 2015

1. Lets start with the sad and boring: Unemployment in Australia will hit 7.2%

2. With all the Wearables popping up, the time is almost right for this part of the market to explode…. Almost, but not quite. There won’t be any “out of this world” breakthrough in a next 12 months.

3. Speaking of “out of this world” – 2015 is set to be a year when we’ll see the advertising done in space, specifically; it will be placed on the Moon. Can’t wait to see the laser displays to rival the beauty of Aurora Borealis.

4. The sanctions on Russia will be relaxed, or removed completely. In part it will be due to the increased tensions between Turkey and Greece over the Mediterranean gas fields. (and yes, Russia will retain all the territories it “acquired” last year)

Parliament of Australia

Parliament of Australia

5. Closer to home – in September, it will be two interstate AFL teams battling in the Grand Final, but the Port wouldn’t have enough power when it’s needed most, and so it would be the Swans flying back to Sydney with the Cup.

6. Tony Abbot to lose his residence at The Lodge by 30th of April (this one is actually not my prediction, it’s a learned opinion of my friend-blogger Edward from The Mugwump Post )

 

Happy New Year

Happy New Year

There is this Russian saying that goes something like this: The way you’ll start a New Year is the way you’ll finish it. To make sure that I finish 2015 on a high, I better start it right…

Cheers, everyone, Happy New Year!

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Super Fast, or Super Stupid?

Over the past few weeks, we were bombarded by a new Optus ad on TV – you know the one, two girlfriends talking on a phone and one of them complains “she is trying to send a photo, but her internet is too slow” and the other one responds “You have buffering issues, but I don’t, I have a 300 Gb plan with Optus”.

Without going into the details of the actual plan, I wonder how much the advertising agency understands what the commercial is about, who in Optus signed off on it, and how stupid do they think the average person is?

The thing is, both women in the ad can be on a “massive 300 Gb” plans, but one of them could be on ADSL1, or Satellite, or even a Dial-up, and the other one on ADSL 2+ or Optus via NBN. Comparing the speed of your internet connection with a download allowance is a typical case of comparing apples and oranges.

To finish it off, I would like to say that I am not a whinger, but…. if you are trying to sell a product, or a service, treat your customers with respect, don’t assume that you have to “dumb down” the advertising in order for it to be understood. Give us some credit.

Note:
The author of this post is a customer, shareholder and employee of Telstra.
The views expressed here are the author’s only and do not represent views of Telstra in any way, shape or form.